Here’s a company (Halcyon Molecular) that can truly change everything covered on TechCrunch. Imagine what the low cost of full sequencing (and a lot more data going to be available) can do to the Medicine, the ultimate personalization, match making, and so on. I’m sure Sergey Brin would rush to acquire/merge Halcyon Molecular with 23andMe. I always thought that Sergey’s interest in DNA is from the aspect of the ultimate ad platform – DNAds or GeneAds or whatever. Your DNA linked to your Google Account gets you precisely targeted ads that you’ll love with huge conversion rates for advertisers and big bucks for Google.